ReedPOP, a producer of pop culture events, is adding to its portfolio, having announced the acquisition of MCM Comic Con.

The acquisition by ReedPOP – a division within Reed Exhibitions, part of RELX Group – of MCM will take effect immediately and its impact will begin to be seen and felt on all 2018 events.

The MCM Comic Con show portfolio boasts nearly 300,000 pop culture fans and cosplayers who flock to events throughout the year in London, Birmingham, Manchester, Glasgow, Liverpool and Belfast.

“For nearly a decade I’ve watched with great admiration as the MCM brand grew in size, scale and quality, as well as in the hearts and minds of UK fans. I could not be more proud and humbled to team up with the MCM team to bring two world-class pop culture event companies together,” said Lance Fensterman, global head of ReedPOP. “The addition of the MCM brand extends the reach and influence of the ReedPOP portfolio and further solidifies our place as the number one producer of fan events across the globe. We cannot wait to work with the MCM team to build even bigger and better events for fans in the UK.”

MCM Comic Con was co-founded by Bryan Cooney premiering the show in 2002 as the London Expo. The next few years saw London Expo grow and flourish. In 2004, it rebranded as London MCM Expo – the MCM standing for Movies, Comics, Media; and in 2005, it took the first steps that would transform it from a collectors’ and autograph event into a comic con, with the addition of dedicated comics and anime areas plus film and TV content.