A new pop-up performance event space will be premiered at Edinburgh Festival Fringe this summer, purchased by the The Pleasance Theatre Trust. Designed by Triple E, the pop-up 80-capacity Project 33 will launch at the ABTT Theatre Show in June before going on to host eight shows a day at the Edinburgh Festival Fringe.
Project 33 will provide a sought after alternative for the courtyard-based Pleasance Beside. At ABTT, The Pleasance will present performances in Project 33 and use the space to share a taste of its Fringe programme plans for 2017. Triple E will be there to discuss its design approach to pop-up theatres and the use of ModTruss™ in the entertainment world.
Anthony Alderson, director of Pleasance Theatre Trust, said: “We look forward to showing off the colourful and innovative new Pleasance Beside this summer in Edinburgh. The design and its possibilities are very exciting and will give us opportunities to expand our thinking for the venue and for the Pleasance generally.”
David Edelstein, managing director at Triple E, comments: “The history of The Pleasance is all about making the most out of found spaces and exploiting available sites for performance with the tightest of budgets. The Pleasance has never commissioned a bespoke venue before, but Anthony Alderson was immediately enthusiastic when I explained our ModTruss™ theatre solution, Project 33, which we will build and hand over at the ABTT Theatre Show.”