Creative communications agency, drp has acquired Penguins, the Windsor-based events agency. This acquisition adds diversity to its client base and bolsters its position within the marketplace, increasing the team total to 221 people across the Midlands, London, Leeds and now Windsor.

Penguins, which is celebrating its 30th anniversary in the industry, is a live events and incentive travel solutions agency, providing management, production and digital servicing to clients such as Honda, GSK, British Airways, and Unilever.

Mark Buist, managing director at Penguins, said: “Joining drp opens up a host of opportunities for Penguins and our customers. We are committed to the growth of Penguins and wider drp and cannot wait for the exciting journey ahead.”

Dale Parmenter, group CEO of drp, added: “This is an extremely exciting time for the drp team and we are looking forward to expanding our capacity and capabilities in four locations across the UK. Penguins is a well-established, innovative and active agency, which we are very much looking forward to welcoming into our team.”