The partnership will see The Open and The Randox Health Grand National work together on providing engaging content for fans over the coming months in the build-up to two of the sporting events.
The agreement will give racing fans the chance to get up close to the Claret Jug as it visits Aintree Racecourse on Saturday April 8, 2017, for the steeplechase.
There will also be exclusive offers to fans that plan to attend The Open, which will bring the golfers to the North West from 16-23 July, 2017.
Mike Sarath, head of marketing for Jockey Club Racecourses North West, said: “With two world class sporting events taking place just a few miles apart this year, it made perfect sense to partner with The R and A. We are looking forward to helping promote The Open at The Randox Health Grand National and promoting our event at Royal Birkdale with exclusive ticket access to both sets of fans.”
Neil Armit, chief commercial officer of The R and A, said: “We are looking forward to working with the Grand National to help promote The 146th Open ahead of the tenth staging of the Championship at the historic links of Royal Birkdale. We know that fans in Merseyside and the wider North West region are eagerly anticipating these two iconic events in 2017.”