Live Nation Entertainment has appointed Chris Loll as the first chief operating officer of its media and sponsorship unit. Loll will report to Russell Wallach, global president of media and sponsorship at Live Nation, and brings a breadth of knowledge and expertise.

In this newly created position, Loll will lead all business operations while executing a multi-year strategy that will introduce new data, digital and live products for agencies and advertisers, while refining process, systems and sales solutions to accelerate the division’s overall growth and vision.

“Chris has a proven track record reinvigorating corporate productivity and taking media and advertising businesses to new heights,” said Wallach. “We welcome his unrivaled talents to our division at time when we are experiencing record growth and I look forward to working closely with Chris to ensure we maintain that momentum and expand our global footprint.”

Live Nation recently reported Q2 earnings which revealed that revenue was up 29 per cent for the quarter to $2.8 billion. Furthermore, the media and sponsorship division saw another successful quarter, with revenue up 31 per cent and more than 90 per cent of its planned sponsorship for the year is already under contract.

The continued success for the media and sponsorship business is based on its scale and roots in the live experience space.

“Live Nation is a marketers playground, with access to passionate fans, unmatched live and digital experiences and highly desirable content,” said Loll. “Who wouldn’t be excited to join a growing company, with impressive talent, unique assets and a business model with untapped potential.”