InterContinental London – The O2, located on the Greenwich Peninsula, has been chosen to host the annual music awards’ pre-show dinner and exclusive after party of The BRITS on February 22, 2017.
In its 37th year, The BRIT Awards 2017 with Mastercard, will take place at the iconic The O2 arena, venue host since 2011. InterContinental London – The O2, adjacent to the arena, will host more than 1,200 celebrities and guests for a night of celebration, beginning with the exclusive Diamond Dine pre-show experience.
Guests will arrive at InterContinental London – The O2 via a red carpet entrance in to the hotel’s pre-function space, with panoramic views across the River Thames and Canary Wharf, before moving through to the BRITs VIP Club for a three-course dinner in the Arora Ballroom. Dinner will be followed by a performance by Rag and Bone Man, this year’s Critics’ Choice winner.
Maggie Crowe, director of events and charities at British Recorded Music Industry, commented: “It has been an absolute pleasure working with InterContinental London – The O2; the Arora Ballroom offers a vast space that we can completely customise to our requirements, ideal for this prestigious event. The entire venue team has worked seamlessly alongside the team at The BRIT Awards 2017 with Mastercard throughout to achieve the brief and, with no request too eccentric, they have truly embraced our vision with creativity and flare. We’ve built a lasting relationship with the hotel.”
Hasham Soliman, general manager of InterContinental London – The O2, said: “We are thrilled to be a part of such an iconic awards night, here at InterContinental London – The O2. The Arora Ballroom was designed to accommodate exactly this type of large-scale event. As one of the biggest event spaces in Europe, it offers the opportunity for complete customisation to every organiser’s individual requirements.”