A team of 24 event industry stalwarts have set off in the saddle this morning (October 6) to raise money for the Graham Wylie Foundation, a charitable foundation in the North East of England that gives grants to benefit children and young people that need support and medical equipment.

Led by APL’s Paul Ludford, the group of events professionals will travel from Newcastle and pedal 205 miles along the Coasts and Castles route to Edinburgh, arriving on October 8.

Ludford has organised similar West to East coast fundraising rides for seven years, carefully handpicking the team for combined athletic and drinking prowess. After a busy events summer the former is in serious doubt for many of the group.

To support the events team, which includes representatives from Mojo Barriers, Gallowglass and Plaster PR, click here.