Huntsworth, the healthcare communications and public relations group, has acquired The Creative Engagement Group for £24.7 million.

The Creative Engagement Group is a collection of three creative agencies – WRG, The Moment and Just Communicate – that provide experiential marketing primarily through events and digital marketing, including virtual and augmented reality.

The addition of The Creative Engagement Group will strengthen further Huntsworth’s ability to provide digital creativity to its clients, and allow The Creative Engagement Group to benefit from access to Huntsworth’s existing healthcare clients, especially in the US where there is significant opportunity for The Creative Engagement Group to increase its market share.

The Creative Engagement Group management team is led by CEO, Russ Lidstone (pictured), and COO David Sharrock, and both will remain with the business.

 

Commenting on the acquisition, Paul Taaffe, group CEO, said: “The Creative Engagement Group is a great company with a wealth of talent and blue chip clients which will benefit from Huntsworth’s reach and connections especially in healthcare. With more and more clients seeking to engage both employees and customers with powerful experiences, The Creative Engagement Group is well positioned for future growth.”