HeyHuman, the marketing agency, has launched an experiential marketing campaign promoting belVita Soft Bakes Filled biscuits.

The Good Mornings campaign launched last week, with professional piano playing and free biscuits on offer to commuters at Charing Cross station. The campaign is set to tour train stations across the nation over the coming weeks and will see them visit Reading, Bristol Temple Meads, Birmingham Snow Hill, Leicester, Cambridge, Manchester Victoria, Liverpool Central, Sheffield and Edinburgh Waverley, finishing at Glasgow Central on February 19.

Liz Richardson, managing partner at HeyHuman, commented: “Good Mornings highlights belVita’s aim to brighten up people’s day by providing a modern breakfast solution which can be enjoyed on-the-go, filled with slow release energy to keep everyone feeling good all morning!

“We designed the campaign to give commuters a much-needed lift in the morning. The music delighted Charing Cross and belVita will be taking that same melodic pleasure – combined with tasty breakfast biscuits – all over the UK.”