The Genting Arena has continued to invest in its facilities for artists and productions, having completed its new backstage extension.
The extended L shaped backstage area now provides extra storage space for productions. Having previously only had one vehicle access door, the 710 square metre space now incorporates three, which allows for easier and quicker production access.
Two new production offices have been built, as well as a new artist smoking area that has utilised space to the rear of the dressing rooms. In addition, the crew catering kitchen has been extended to allow for greater storage and preparation space.
Metallica, The Killers and Phil Collins’ production teams have already benefitted from the improved facilities, with Lady Gaga, The Script and Paul Weller set to use them in the coming months.
Emma Ball, operations manager at Genting Arena, commented: “This extension is our latest initiative to further strengthen our offering for events and improve the experience for our promoters. With usability firmly in mind, the new additions ensure our facilities are some of the best in the business. This teamed with the Arena’s fantastic location means we can continue to deliver a world-class service and attract the world’s top events to Birmingham.”