A new organising team at Fresh Montgomery is set to “reinvigorate” Hotelympia (March 5-8, ExCeL London) with the introduction of four new shows, united under one roof, as part of a fresh new identity.

Each of the four new shows, The Foodservice Show, incorporating a coffee-focused Café Commerce section and feature; The Hospitality Tech Show; The Professional Kitchen Show and The Interiors and Tableware Show, will be specialist events in themselves.

In modernising the show, the remit of the new organising team at Fresh Montgomery, headed up by portfolio director, Ross Carter (former organiser of the London Wine Fair) marketing manager, Sam Chance (Independent Hotel Show) and MD Lori Hoinkes (previously director at Maple Leaf Foods) is to bring both established and brand new visitors into the fold, introducing exhibitors to new and untapped audiences.

Carter said: “The resilience, optimism, entrepreneurial spirit and constant drive for innovation that the hospitality industry represents is something truly worthy of celebration.

“In 2018, a modern take on Hotelympia will move the show forward without ever losing sight of its 83-year heritage.

“Following a period of consultation with the trade we have developed the Hotelympia brand, to act as the umbrella to four, co-located shows, each created to meet the demands of specific buying audiences in the hospitality industry.

“Since its inception, Hotelympia has sought to mirror the vibrant industry that it serves, to stay relevant and ahead of the curve – 2018 will be no different. We move forward into the New Year with great optimism and excitement, a revitalised Hotelympia experience.”