The Royal Highland Centre, Edinburgh, has appointed Lorne Scott as commercial director.
Joining from Media 10, Scott brings with him a wealth of commercial and events expertise to the role, as The Royal Highland and Agricultural Society of Scotland (RHASS) look to develop its core assets for the future.
Scott will oversee the strategic commercial direction of RHASS and its 280-acre site at Ingliston. In addition to this, Scott will look to drive forward the growth of the Royal Highland Centre, building on the success of the 220 events which run annually.
Reporting to RHASS chief executive, Alan Laidlaw, he has been tasked with maximising the commercial opportunities of the 280-acre site adjacent to Edinburgh Airport as well as attracting new events to the Edinburgh venue.
With a proven track record in sales and marketing, Scott previously spearheaded the strategic direction at Media 10, having successfully relocated its sales operation from London to Glasgow. He was a key member of the management team and worked on some of the most iconic and successful events in the UK, including Grand Designs Live and The Ideal Home Show.
Commenting on the new appointment, Laidlaw said: “Lorne brings valuable know-how to both RHASS and the Royal Highland Centre and will be an asset to the management team. His knowledge of business development strategies and brand management will be invaluable as we look to build on the Royal Highland Centre’s already well-established reputation as one of Scotland’s premier event spaces.”
He continued: “Lorne will be integral to growing the Royal Highland Centre’s reputation as well as realising its full commercial goals, which, in turn, enables RHASS to carry out its charitable remit.”
Forthcoming events include, Food Glorious Food, the Homebuilding and Renovating Show in October and AgriScot in November.