Chloe Zebedee, marketing manager at Corporate Events and EVCOM member, talks organiser budgets

 

With the results of Brexit very much at the forefront of people’s minds and the consequences of the nation’s decision uncertain, undoubtedly budgets are going to be the first affected. With this in mind, the pressure for event professionals to do more with less is more apparent than ever before.

We are lucky to work within a diverse industry that allows us to think outside the box, and use creativity to jump the numerous hurdles thrown at us as event professionals. Keeping this in mind, there are several easy changes you can make to the way you plan your next event that can make the possible budget cuts a little easier…

Keep it all under one roof: Working with an integrated event production agency that has technical equipment, creative services and an event delivery resource in-house will immediately save you money. Not having to outsource each element of your event also saves time, and time to any event organiser is priceless. Speaking to the same team about creative and technical ensures that your expectations are managed and ideas created in the studio are technically achievable at delivery.

Cheapest isn’t always cheap: Choosing your venue is an important part of the planning process and can affect your event significantly. Sometimes the cheapest option initially isn’t the cheapest in the long run. You may have to factor in the cost of hiring an external generator, or additional catering options if the venues aren’t in keeping with your theme. Know your exact requirements and do a site visit! This way you can be 100 per cent sure that your expectations can be met without any hidden costs.

Honesty is the best policy: Being up front and honest about your budgets will ensure you achieve your desired goals and ultimately save you a lot of hassle in the long run. It’s easy to try and cut corners when trying to save money but it’s important to remember that quality comes before quantity – less is more! When budgets are tight, ask suppliers to provide a scalable quote. This way you have visibility of optional extras that you can bolt on as you sell more tickets or your corporate budgets become more stable.