The partnership means that fans visiting the Eurosport website will be able to directly purchase tickets via StubHub to some of the world’s biggest sports and entertainment events. This includes international football matches, tennis tournaments and international and domestic boxing and rugby events. There will also be a bespoke, local ticketing offering for visitors to Eurosport’s websites in the UK, Spain, France, Germany and Italy.
Peter Hutton, CEO of Eurosport, commented: “This is a great partnership for the millions of fans that visit Eurosport websites across Europe. Through StubHub, we can now offer supporters the opportunity to not only watch and read about their favourite sports, teams and players, but see them perform in person.”
Ander Michelena, general manager international at StubHub, added: “A ticket is sold every second on StubHub, a platform that seeks with this agreement to establish itself as the leading platform for European sporting fans. It is a pleasure to be able to partner with a company of the prestige of Eurosport. We want to increase our commitment to leveraging the potential of our strategic partners to the full in order to reach out to sports fans and offer them access to unique and exciting events around the world.”
According to Michelena, the European events market is “huge, with great potential and in steady growth”. Data from StubHub shows that in 2017 the number of transactions by UK consumers who purchase tickets for national sporting events has increased by 15 per cent, while the transactions for foreign sporting events has increased by around 32 per cent.