Communities across Glasgow and Scotland are set to celebrate in 2018 as part of a Cultural Festival being developed to run alongside the Glasgow 2018 European Championships – a multi-sport event that brings together the continent’s sports.
Glasgow’s George Square will be the central hub of the activities, showcasing the Scottish and Glaswegian culture. The city’s Merchant City Festival, will also become an integral part of the celebrations in the summer of 2018.
Glasgow will also work in close collaboration with 2018 European Championships co-host Berlin to highlight the creative side of both cities in a cultural partnership.
To be staged every four years, the European Championships will combine the existing European Championships of athletics, aquatics, cycling, gymnastics, rowing and triathlon along with new golf team championships.
This partnership will create a new event on the world stage elevating the status of European Champions and attracting a potential television audience of up to 1.03 billion across the continent, with a wider audience via digital platforms. Attendances across Glasgow 2018 are expected to be in the region of 250,000.
The cultural programme will work across all platforms including theatre, dance, music, digital, comedy and visual arts performances, bringing communities to life alongside the 11 days of world-class sporting action.
Paul Bush OBE, VisitScotland’s director of events, said: “The Glasgow 2018 European Championships are a direct legacy of Scotland hosting the 2014 Commonwealth Games and The Ryder Cup. The Cultural Festival secures the legacy further and ensures Scotland continues to be recognised as a global leader in the delivery of sporting and cultural events. EventScotland is proud to be part of the team helping deliver the Championships that will once again show Scotland as the perfect stage for events.”
Dr Bridget McConnell, chair of the Glasgow 2018 European Championships Board, commented: “Glasgow is Scotland’s sporting, creative and cultural powerhouse and we know how to celebrate in style. During the Glasgow 2018 European Championships the city and nation will, once again, come alive with a fantastic celebration of our finest artistic talents. We’re counting down the days until Glasgow shines once more on a global stage.”