The streets of Shoreditch were closed to traffic on October 8, as CSM partnered with adidas to deliver the first ever adidas City Runs event – the Shoreditch 10k.
Olympic diving hero and adidas athlete Tom Daley warmed-up the 5,000 runners that took part, before they set off on their 10k adventure on the closed roads of Shoreditch, passing iconic landmarks including Hoxton Street Market and the hip Hoxton Square.
The Shoreditch 10K was the first event within the adidas City Runs Series, with a minimum of four events taking place in 2018.
Lee Gibbons, senior director, sports marketing at adidas, commented: “The Shoreditch 10k was the perfect event to kick of our adidas City Runs series, providing thousands of runners with an opportunity to explore the closed streets of one of London’s most popular areas.
“With thousands of runners, great entertainment and a carnival atmosphere to match, Shoreditch was the perfect location to kick off this incredibly exciting running series. With some amazing race locations locked in for 2018, adidas City Runs will continue to grow in popularity and numbers.”
Jon Ridgeon, executive chairman of CSM Active, added: “We are delighted that the first ever adidas City Run was a huge success and are already looking forward to next year’s series. With four events taking place in unique London locations, adidas City Runs will soon be the capital’s leading series of closed road running events, providing runners of all levels of ability with an unrivalled opportunity to explore London in style.”