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Jackie Boughton: Positive steps

Social networks are simply events without walls. Jackie Boughton, head of sales from DNC Wembley, considers the marketing war-chest in the aftermath of recession... Venue marketing can be a challenge at the...
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Maugie Lyons: Fail to plan, plan to fail

Prevention is better than cure but what plans do you have in place, questions Maugie Lyons, head of commercial operations, Royal Horticultural Halls... Contingency planning and risk assessment go together...
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Damian: Thrive or die

Do you have a “take it or leave it” attitude? Damian Clarkson, managing director of The London Kitchen, explains why venues should either adapt or risk losing business... It takes many different elements...
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Maugie Lyons: RESPECT

Find out what it means to Maugie Lyons, head of commercial operations, Royal Horticultural Halls... As newspapers lay bare the private lives of Z-list celebrities and politicians are accused of bullying, I do...
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Maugie Lyons: Pleasurable experiences

Should you mix business with pleasure? Maugie Lyons, head of commercial operations, Royal Horticultural Halls, seems to think so... Why does the phrase corporate entertainment have such a bad reputation...
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James Varah: Counting the cost

If venues continue to undercut each other, it will be the customer experience that is compromised. James Varah, event sales director at The Brewery, questions how low can you go? It is increasingly...
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Eventia: Getting the message across

Izania Downie CEO of Eventia, spells out the case for the industry supporting the Visit Britain campaign, Keep Britain Talking... The Keep Britain Talking campaign comes at a critical time for the UK events...
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Maugie Lyons: Coming up rosy

Event management sorts out the men from the boys, so to speak. Maugie Lyons, head of commercial operations, Royal Horticultural Halls, explains... Why is it that so many organisers look at event management...
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Maugie Lyons: A time for giving

Made a New Year’s resolution? Maugie Lyons, director of Royal Horticultural Halls, asks: how long will your good intentions last? The festivities may be long played out, but there’s an expression that,...
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Andy Lopata: Net benefits

most often overlooked, benefits of networking is the development of a trusted network of suppliers for your business, the same benefit also poses a big risk. As your network grows and relationships deepen,...