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Ben Reed: Masters at work

Have some industries mastered the art of experiential more than others? Closer’s experiential business development director, Ben Reed ponders the question... With ever more blue chip brands directing their...
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Maugie: Friend or foe

Do you run the risk of having your customers poached? Maugie Lyons, head of commercial operations, Royal Horticultural Halls, explains... It’s fair to say that I fall somewhere in the middle of the...
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Grahame Muir: Future proof

Grahame Muir, managing director of Arena Structures, talks investment, brands and plans for the future... Stand Out is sat in the glorious sunshine at the BMW PGA Championship, Wentworth. You’d be forgiven...
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Ian Irving: Get read or get lost

Don’t mess with another man’s trade. Ian Irving, director at RPM Corporate, discusses the power of PR... One of my pet hates is PR agencies who claim to run events. And conversely, I also get annoyed by...
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David Pyne: Seeking sponsorship for a free event?

The world of seeking sponsorship for a free festival is a strange and wonderful one. While brands recognise the footfall potential of our city’s flagship event, they often underestimate the significance of a...
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Maugie: Stop the price wars

For how long can industry survive discounting? Maugie Lyons, head of commercial operations, Royal Horticultural Halls, comments... We are all more than aware that the fickle economy has everyone scrambling to...
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Monnington: Anything to sell?

Can the exhibition model of buy, build and sell be replicated in the live events sector? Steve Monnington of Mayfield Media Strategies, ponders the question... My mother doesn’t understand the business I...
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Alan Jenkins: A dying industry?

Organisers and venues are exporting the exhibition industry and jobs to mainland Europe, so says Alan Jenkins, managing director of Exhibit... I cannot tell you how often my guys on-site are hearing the...
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Eventia: Brand building

Brand strategist Mary Jo Jacobi shares her thoughts on rebuilding a brand... No matter what the business or industry, the number one stock in trade for both organisations and individuals is trust....