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Maugie: Stop the price wars

For how long can industry survive discounting? Maugie Lyons, head of commercial operations, Royal Horticultural Halls, comments... We are all more than aware that the fickle economy has everyone scrambling to...
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Monnington: Anything to sell?

Can the exhibition model of buy, build and sell be replicated in the live events sector? Steve Monnington of Mayfield Media Strategies, ponders the question... My mother doesn’t understand the business I...
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Alan Jenkins: A dying industry?

Organisers and venues are exporting the exhibition industry and jobs to mainland Europe, so says Alan Jenkins, managing director of Exhibit... I cannot tell you how often my guys on-site are hearing the...
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Eventia: Brand building

Brand strategist Mary Jo Jacobi shares her thoughts on rebuilding a brand... No matter what the business or industry, the number one stock in trade for both organisations and individuals is trust....
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Jackie Boughton: Positive steps

Social networks are simply events without walls. Jackie Boughton, head of sales from DNC Wembley, considers the marketing war-chest in the aftermath of recession... Venue marketing can be a challenge at the...
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Maugie Lyons: Fail to plan, plan to fail

Prevention is better than cure but what plans do you have in place, questions Maugie Lyons, head of commercial operations, Royal Horticultural Halls... Contingency planning and risk assessment go together...
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Damian: Thrive or die

Do you have a “take it or leave it” attitude? Damian Clarkson, managing director of The London Kitchen, explains why venues should either adapt or risk losing business... It takes many different elements...
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Maugie Lyons: RESPECT

Find out what it means to Maugie Lyons, head of commercial operations, Royal Horticultural Halls... As newspapers lay bare the private lives of Z-list celebrities and politicians are accused of bullying, I do...
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Maugie Lyons: Pleasurable experiences

Should you mix business with pleasure? Maugie Lyons, head of commercial operations, Royal Horticultural Halls, seems to think so... Why does the phrase corporate entertainment have such a bad reputation...