Get insight, so says EVCOM’s Angela Law

Get insight and become a real partner, says Angela Law, director of Every Sense and EVCOM member   “Insight” – one of my favourite words and a necessity for any event organiser, producer,...

It’s showtime, Matt Storey discusses industry events

Visiting an industry trade show? Discover how Matt Storey, director – business development at Gallowglass, navigates the aisles of an industry event   Do you actually enjoy going to industry trade...

Get creative, says Eight Ray Music’s Jayson Jaurigue

Jayson Jaurigue, founder and director of Eight Ray Music, discusses the importance of creativity to stimulate the workplace   I've always endeavoured to create an environment of creativity for my...

Eventbrite’s Marino Fresch talks fostering FOMO

Marino Fresch, marketing director for the UK and Ireland at Eventbrite, talks about how event organisers can utilise FOMO for ticket sales   With our lives splashed across social media, people are...

Chris Kemp questions how well we know our audience

Professor Chris Kemp, CEO of Mind Over Matter Consultancy, asks whether we really know what our audience wants?   Festivals and events spend inordinate amounts of time improving their products and...

Are suppliers consultants? David Tunnicliffe answers

To what extent do suppliers act as consultants to event organisers? To what extent is this role compensated? David Tunnicliffe, commercial director of GL Events, discusses.   Sales is a...

Money talks, or so thinks Matt Storey

Exciting business and event opportunities await, but in some seriously dodgy places, so says Matt Storey, director – business development at Gallowglass   Hands up everyone who’s looking to...

Don’t be greedy, urges Paul Reed

Paul Reed, AIF general manager, talks about why companies eating up the festival market might harm the industry   A couple of weeks ago, Live Nation announced the acquisition of regional UK...