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Do you have female appeal?

Alison Griffin, head of sales and marketing, Harrogate International Centre, argues that equality is dead and looks at how destinations appeal differently to men and women... In professional terms and...
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Maugie: Not my cup of tea

Maugie Lyons, industry expert, questions the standard of event catering, and dares to suggest that caterers are not getting it right... Less is more, or is it? The full Liberace may be what some clients like...
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Icing on the cake

Last month an argument enraged on Twitter. An industry event chose not to serve food, yet some guests considered catering a given. The event began at 6.30pm and alcohol was to be served all night – some...
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hAPPy days

In 2009, Gartner predicted the top 10 consumer mobile applications that would be popular by 2012 – it identified that most users would utilise no more than five mobile applications at a time and that the...
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What women want

Women are responsible for up to 80 per cent of purchase decisions and are fast becoming the most valuable and important target audience on earth. Yet, according to iD Experiential, all too often the female...
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Crew cut

Do you have plans in place for your events in 2012? Have you worked out your creative ideas? Have you signed off your event budget? The answer for most of you reading this will probably be no. But without...
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Moving on

Susan Finnegan is Liverpool City Council’s senior events manager. She’s been working on Liverpool HUB for seven years now, developing the youth festival into the spectacle we see today that attracts...
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BS 8901: Credible threat

As part of its commitment to reducing carbon emissions across all of its operations, BT has introduced a Climate Change procurement standard that will apply to all suppliers. This new standard encourages...
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AtTENTion to detail

Marquees are a key piece of kit for any organiser. Stand Out unearths some innovative case studies and looks forward to the coming months and events ahead... Just four days in to 2011, and industry is...
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Field days

A new festival combining the public’s love for music and cheese will rock Oxfordshire this summer. Alex James is set to open up his very own farm to showcase the best of British food alongside a...