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Brand aware

Successful event branding helps generate repeat business for future events. So how do you stop your brand from being lost when you’re creating an event’s look, feel and logo? How do you protect your...
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Maugie: To kiss or not to kiss

To be taken seriously as an industry, just who should we embrace? Event industry expert, Maugie Lyons asks the question... Thespians must be taken seriously. I spent the month of October avoiding people. I...
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Fes up

The organiser of the Festival Conference stood by its claims last month when it stated that it would bring together the festival industry under one roof.  Stand Out reports... Local authorities should not...
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Reviewed and rebalanced

The Government has agreed to give local authorities and the public more power when it comes to licensing. Philip Day, a licensing solicitor at Horsey Lightly Fynn and vice president of the National Outdoor...
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Darren Poultney: To 3D or not 3D

Thinking of using 3D technology? Darren Poultney, managing director of Smart AV, ponders organisers’ use of technological advancements... 3D is the buzzword of the moment but general opinion appears...
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Sam Wilson: Waste away

Sam Wilson, director of EcoEvents, outlines why an effective waste management plan is essential and how to do it... Why is it so essential to manage waste effectively? We all identify with it. We want to get...
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Steve Murphy: Suits you, Sir?

Has industry forgotten how to smile? Steve Murphy, managing director of Europa, questions the basics of customer service... In the 21st century, we find ourselves with a plethora of game changing technologies...
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Dean Parker: Tender tears

Tenders. A word that draws groans of despair from all who hear it, even more so when the tender relates to work through the public sector. So why is this?  Dean Parker, production manager of Wilde Ones,...
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H&S: Finding common ground

A common sense approach to health and safety is needed if legislation is to be taken seriously... In his foreword to Lord Young’s review of health and safety legislation, David Cameron suggests that all...
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Promotional vehicles: Brand driven

We have all heard the term promotional event vehicle, but what does it really mean, what is available and how do you navigate through the options and regulations? Here, Andy Butts, managing director of Gorilla...