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Bouncing back

The mood may be fragile but confidence is building and advance bookings are up… Stand Out looks at EIBTM’s Global Industry Trends and Market Share research. Corporate bookings are expected to grow in...
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Summer venues: Discount = damage

Will venues raise their prices in 2011, and will the next 12 months see an end to the pricing wars and discounting. Stand Out talks to venues about their pricing strategies and looks at some of the new...
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Digital insight

If you are an early adopter of virtual and 3D technology then you are in good company. According to new research, almost two-thirds of organisers use virtual events to complement live events. Stand Out looks...
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Don Turner: Virtual insanity…

Will virtual reality spell the end of an events era? Don Turner, managing director of Spinning Clock, asks the question... The severity of public sector spending cuts has hit the events industry hard and the...
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Ian Irving: Who’s your biggest fan?

Are you willing to embrace “fandom”? Ian Irving, co-founder and director of agency Albert, questions which sector will think long-term and connect with their core audience through brand-owned...
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Brand aware

Successful event branding helps generate repeat business for future events. So how do you stop your brand from being lost when you’re creating an event’s look, feel and logo? How do you protect your...
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Maugie: To kiss or not to kiss

To be taken seriously as an industry, just who should we embrace? Event industry expert, Maugie Lyons asks the question... Thespians must be taken seriously. I spent the month of October avoiding people. I...
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Fes up

The organiser of the Festival Conference stood by its claims last month when it stated that it would bring together the festival industry under one roof.  Stand Out reports... Local authorities should not...
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Reviewed and rebalanced

The Government has agreed to give local authorities and the public more power when it comes to licensing. Philip Day, a licensing solicitor at Horsey Lightly Fynn and vice president of the National Outdoor...
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Darren Poultney: To 3D or not 3D

Thinking of using 3D technology? Darren Poultney, managing director of Smart AV, ponders organisers’ use of technological advancements... 3D is the buzzword of the moment but general opinion appears...