British Airways is to sponsor a spectator site at the Olympic Park. Park Live presented by British Airways will enable up to 10,000 fans to watch BBC and Channel 4 sporting action on a specially constructed large screen – a double sided screen measuring 14 metres high, and 132 square metres in total. It will be constructed on a purpose built structure in the River Lea so that visitors can enjoy picnics on the park’s riverside lawns.
Park Live will be a dedicated area; BA Hosts, made up of volunteers from the airline and their families, will also be on hand to help visitors. Park Live plans to offer a host of entertainment including interviews with athletes on the British Airways presentation stage, allowing fans to hear first-hand from medal-winning athletes and other stars, and short films on the creation of the parklands.
Park Live will be open from early morning to late evening for spectators to visit before and after sporting events on the Olympic Park. LOCOG has also outlined its ambition to offer general Park tickets, enabling people to come into the Olympic Park without tickets for sporting events.
LOCOG hope that the Park Live site will be honoured like Wimbledon’s Henman Hill or Murray Mount and names such as Pistorious Park or Dai Green Fields are already being banded about.
Frank van der Post, managing director of brands and customer experience, British Airways, said: “Park Live Presented by British Airways will be the place for fans to go, cheer on Team GB and ParalympicsGB and give them some home support. It will be open to all guests on the Olympic Park before or after they’ve watched an event, or simply as a destination in itself. We’re looking forward to offering a great experience and dedicated area to watch all the action live.”
- Park Live will be set in a natural amphitheatre in the north of the Olympic Park spanning 15,220 square metres.
- With a capacity of 10,000 people Park Live will create the fifth largest venue on the Olympic Park and will be open from early morning to late evening on a first come first served basis.
- Up to 1,000 dedicated British Airways staff will welcome hundreds of thousands of spectators to Park Live during the Olympic and Paralympic Games, with up to 100 staff on hand to help at any one time.