Boomtown has announced an all encompassing approach to the drugs policy for this year’s event taking place on August 10-13 at the Matterley Estate, Hampshire.

The 60,000 capacity festival is taking extensive action to increase drug awareness, education, and promote harm reduction through a variety of methods including; substance testing with The Loop, trained drug counsellors at each of the campsite hubs to help educate and support young festivalgoers and pre-event awareness campaigns to reach out directly to attendees.

After making their debut last year at Kendal Calling and Secret Garden Party, 2017 has seen The Loop invited to many more festivals, with Boomtown joining a full roster of other events for the 2017 season.

Professor Fiona Measham, founder of The Loop, said: “We are delighted to be able to work in partnership with Boomtown this year to help reduce drug-related harm on site. We will be providing our free, anonymous, drug safety testing – MAST – for the first time at Boomtown this year and hope that this will help inform all services on site, as well as festival-goers, who may encounter substances of concern.”

On top of the harm reduction aspects of the drugs policy, Boomtown Fair, Hampshire Constabulary and the on-site security teams will be working even harder to keep drugs out of the festival, with increased security searches, amnesty bins at the gates and immediate eviction for those caught attempting to get drugs into the festival.

As part of the pre-event awareness and education Boomtown has a dedicated page on its website highlighting a selection of current dangerous drug trends at festivals and events in the UK, the three main topics discussed are; the severe dangers of drug misuse, effects of mixing drugs (polydrug use), including prescription drugs, and increased strength of Ecstasy / MDMA.