Birmingham’s Barclaycard Arena has revealed a brand new intimate layout; B1. The new space will aim to give artists and promoters greater flexibility, choice and control.

B1 introduces a 3,000-capacity option in Birmingham’s city centre. Based on feedback from promoters and clients, this offers increased intimacy through the reduction of dead floor space and the addition of an intimate house lighting system, which helps to reduce the perception of a typical arena roof.

As well as this, the arena will offer a “Plug and Play” option that takes care of the artists’ production needs, and has installed a private artist tunnel.

Arena venue sales manager at the Barclaycard Arena, Charlotte Smith, said: “We identified a gap in the market for an event space between theatre and arena level, so we have created a modern, alternative space that will cater for this market demand. B1 integrates the facilities of a world class arena with an intimate design, giving artists and promoters the flexibility to scale a show up or down to suit their needs.

“This new package will present a potential area for growth particularly in the theatre, comedy and corporate genres, as more organisers both established and new become aware of what B1 has to offer.”