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On the move

A number of high profile brands are preparing to take their message on the road. Stand Out looks at their use of mobile trailers and event units... Vodafone is hitting the UK festival market this summer with...
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Cooking up a storm

Liverpool Food and Drink Festival is growing. Stand Out chats to Denise Harris, managing director of SK Events, organiser of the annual foodie extravaganza... When you build a dedicated fan and visitor base,...
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Happy Birthday Gorby

LarMac LIVE production managed Mikhail Gorbachev’s 80th birthday gala celebrations at the Royal Albert Hall... UK-based production company LarMac LIVE – headed by Jo MacKay and Ian Greenway...
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Nick Eve: Life after 2012

London 2012 is not even a year away, but thoughts are turning to what happens after the Olympics. Nick Eve, chief executive of Pumphouse, asks will there be life after the Games and urges marketing budgets not...
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Deck the halls…

Will traditional Christmas reign or will the festive season see Christmas theming with a twist? According to research conducted late last year, almost four in 10 businesses planned to scrap the office...
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Euro-vision

At its 2011 AGM, ESSA announced the appointment of Steve Barratt, CEO of the EAG/OPEX Group of Companies, to the position of international ambassador – a calculated move to extend the reach of the...
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Do you have female appeal?

Alison Griffin, head of sales and marketing, Harrogate International Centre, argues that equality is dead and looks at how destinations appeal differently to men and women... In professional terms and...
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Maugie: Not my cup of tea

Maugie Lyons, industry expert, questions the standard of event catering, and dares to suggest that caterers are not getting it right... Less is more, or is it? The full Liberace may be what some clients like...
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Icing on the cake

Last month an argument enraged on Twitter. An industry event chose not to serve food, yet some guests considered catering a given. The event began at 6.30pm and alcohol was to be served all night – some...
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hAPPy days

In 2009, Gartner predicted the top 10 consumer mobile applications that would be popular by 2012 – it identified that most users would utilise no more than five mobile applications at a time and that the...